"People don't buy what you do; they buy why you do it and what you do simply proves what you believe." -Simon Sinek
A brand is not the logo, the tagline, the colors, or the quality. It's the strategy for how trust and communication will be achieved with your audience. A lot of times building trust and communication starts with unearthing or crafting a story for your business to tell to help them align better with what you have to offer.
I believe storytelling is a core tool when solving problems with design. Starting with asking in depth questions, devising a clear message, and designing beautiful graphic language is only just the beginning. I want to hear what you have to say about where you want to go and what you want to achieve outside of the services or products you offer. Let's craft a story that cuts through the noise on the market and will help bring value to your branded products.
Understanding your audience is a pillar to running a successful business.
Who are they?
What do they do for a living?
What brands do they associate with?
What are their interests?
What drives them to buying products other than money?
What are their struggles?
Important questions such as the ones mentioned above could guide your business to position your brand to be received by the right audience.
Are you struggling to connect with your audience? Are you not dealing with the right consumer base?
I can help you position your brand in your market, guide desired clients to your business, and assist in finding a base target market suitable for your business.
There are a sea of businesses in the world. They are all shouting and claiming to be the greatest, the best, and possibly the cheapest.
Is your brand able to cut through the noise of the market place? Or is it adding to the sea of brand confusion?
Here is a quick test:
Your business is using vocabulary such as: Quality, Cheap, Fast, Modern, Leader, etc., your brand and business may not be effectively connecting with your desired audience.
How your business tells its story to your clients and consumers is important. Using broad terminology confuses consumers and if it confuses consumers, it confuses the inner workings of your business too. A brand's message echos through a business in and out of its hands.
Assisting your audience to see you clearly is impactful for your brand's progression. I can help you give your brand the right message that helps anyone understand you.
Having a core audience that respects, follows, and fights for your brand is extremely important in being a sustainable and profitable brand.
How you tell your brand's story and where your audience receives your powerfully constructed message is necessary to for the longevity of your brand.
Knowing what to say, how to say it, and when to say it will ultimately decide the connection you have with your core audience.
After all, once a brand leaves your hands into the world, your core audiences helps drive your brand forward. If they can't connect or understand you...
No one will.
Are you connecting effectively? I can guide the social side of your brand to be focused on your audience's preferred means of communication.